Quality is the essence of a product, so as reputation to a business. A product should be deemed as acceptable only when it satisfies the customer very well. The point of marketing is buying rather than selling, that is, securing customer loyalty by building good reputation in the process of selling.

To build good impression is to be fully devoted to work, spare no efforts to satisfied personalized needs and care for work and customer. As concluded by an expert from Rand, a famed consultancy, Kingdery in its course of internationalization will certainly initiate a bright future with an impressive, cohesive and innovative brand image

In 2000, Kingdery put forth the concept of “Star Service” based on the principle that customer is always right. Our business relies on customers for success. The business is successful only when the customers are satisfied that.

To create a market means to discover potential profitable opportunities while covering a market share as large as possible in the existing market. A successful business is the one that is good at making “new cakes” and set the trend of consumer market.

To build good reputation is to keep a close eye on changes and take proactive actions to satisfy customer needs and exceed customer expectations.

Here it’s not a specific market, but a market in a broad sense. Whether people are from assembly line or marketing department, or even from service center or security, a job is a market. You should never say “No” to the market but satisfy all your customers.

What a customer is complaining about is what needs to be improved. Only when these complaints are properly handled is the business benefited.

It is comfort rather than product that the customer is interested in.

When making a buying decision, the customer is focusing on convenience and comfort coming with the product. When his/her expectation can’t be satisfied, complaints are unavoidable. A complaint lodged by customer is the most precious gift.

Only when these complaints are properly handled is the business benefited. In a limited sense, the assets of a business are composed of its buildings, equipment and funds. However, in a broad sense, the permanent property of a business is customer loyalty. The more loyal customers you have, the greater the assets. Otherwise, assets will turn into liabilities and the business will go insolvent.

In this information era, customers are likely to shift. Customer retention is about how to understand and satisfy personalized needs. For this purpose a work environment facilitating innovations should be maintained corporate-wide. Employee loyalty will in turn bring about customer loyalty required for sustainable growth and contribution to the community.

At Kingdery, a technically acceptable product is not necessarily a qualified product. Only products of customer satisfaction are qualified. Products fail to meet customer needs are of little marketability and thus of little profitability. Therefore, the yardstick used to measure the performance is customer satisfaction. Never say “No” to customers.